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The move into the beauty retailer is the first expansion for the fragrance since launching direct-to-consumer in late 2025.
February 23, 2026
By: Lianna Albrizio
Billie Eilish’s newest fragrance, Your Turn II Eau de Parfum, has landed on Ulta Beauty shelves.
Retailing for $90, Your Turn II builds on the success of the Your Turn pillar, distributed by Happi Top 50 Company Parlux and underscores Billie Eilish’s vision of fragrance as an intimate personal expression and a timeless artistic statement.
Read more about Your Turn II here.
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